Blog

Frequent Advertising Terms and their Definitions
Frequent Advertising Terms and their Definitions

If you are a beginner in the field of advertising, we know you may be struggling with some of the specific terms and acronyms. We strongly advise you to research and understand advertising terms; not only to impress your co-workers and managers, but also to make your work easier and advance your skills. This short glossary is also recommended to…

5 Highly-influential Advertising Campaigns
5 Highly-influential Advertising Campaigns

You would be surprised to find out that habits, attitudes, and opinions we consider very common or natural are owed to brilliant minds in the advertising world. Successful advertising campaigns shape the world we live in and we could not imagine everyday life without many of the products they promote. But let’s not waste words and remember or become acquainted…

6 Huge Advertising Agencies in the World
6 Huge Advertising Agencies in the World

6 Huge Advertising Agencies in the World The advertising world is a multi-billion dollar business and the engine that fuels the capitalist world. Advertising has a major role in creating customer demand, and promoting products and services using paid space have become the object of activity for dedicated companies since the 18th century, when the William Taylor agency began its…

6 Influential Names in Advertising History
6 Influential Names in Advertising History

6 influential names in advertising history Every field has its stars, from science to arts and from fashion to manufacturing. The biggest names in advertising are yet more fascinating because being successful in this domain requires creativity and a spark of genius in order to be able to influence masses. The lives of advertisers from the past are just as…

Ethical Issues in Advertising
Ethical Issues in Advertising

Transmitting a message to audiences using means such as advertising always comes with the risk of having a negative impact on targeted people. This is why the advertising industry follows strict regulations and is monitored by regulatory bodies throughout the world. It is very easy to act in an unethical manner, especially when it comes to advertising to children or…

Advertising to Children – Pros and Cons
Advertising to Children – Pros and Cons

Advertising to children is an extremely controversial subject. Given that children don’t have the same cognitive skills as adults, they don’t assess in the same manner the need to buy a product or service like grown-ups. Should the advertising industry disseminate messages to an audience who cannot judge for itself and who doesn’t have the financial means to buy products…

8 Principles of Ethical Advertising
8 Principles of Ethical Advertising

The first purpose of business is most times making money; if at the beginnings of capitalism one could employ any tactic to achieve high profits, in the last decades things have changed and businesses are also conjured to do the right thing. Business ethics is one of the most complicated subjects in today’s society and those who keep a close…

4 Advertising Strategies That Are Most Effective For Small Business Growth
4 Advertising Strategies That Are Most Effective For Small Business Growth

Small businesses must have an open mind to be realistic about their advertising campaigns. While they must consider effective solutions with low-cost options, you might be unlikely to find an effective channel for your advertisements. Here are four advertising strategies that are most effective for small business growth. Target the Audience Most small businesses don’t run well with targeted campaigns.…

Top 4 Advertising Campaign Wars Between Rival Companies
Top 4 Advertising Campaign Wars Between Rival Companies

Since the beginning of companies and brands, the rivalry between competitive companies challenges each other through a variety of advertising tactics that includes billboards, commercials, videos, and more. Just when we think that these forms of strategies were enough, some brand rivalries has stepped up their game. Check out these top 4 advertising campaign wars between rival companies. Google Chrome…